- Over 40 years of history -
Briel is a Portuguese brand of small domestic appliances, specialized in espresso coffee machines for home and semi-professional use. The brand is inextricably linked to the passion for the perfect espresso and defines itself as a unique blend of traditional craftsmanship and modern technology.
We really love what we do. At Briel, we intend to distinguish ourselves from the mass-produced small appliances manufacturing by a great attention to the detail and focus on durability and functionality. Quality has always been, and will continue to be, the foundation underpinning everything we do.
Briel was founded in 1978 by an entrepreneur and inventor from Porto, as a toy and electrical home appliances company. Hence the name Briel: “Brinquedos” = portuguese word for Toys; “Electrodomésticos” = electrical home appliances. The initial product range included mixers and vacuum cleaners.
Briel launched the first espresso coffee machine using a completely plastic body, which was unheard of to date, taking advantage of its own plastic injection and tooling in-house industrial machinery, know-how and resources.
- Philosophy -
- Know-how -
We still use the portafilter system since we love the ritual of brewing an espresso, enjoying all the aromas of our favourite coffee, having a shot with perfect body, crema and flavour. Some say that capsules can be more convenient due to its ease to use – but, for us, it is an incomparably more relaxing and satisfying experience extracting a coffee the traditional way than simply placing a capsule in an electrical appliance.
Furthermore, at a time when environmental sustainability is a global concern, we cannot help thinking about the tons of aluminium and plastic wasted while consuming coffee capsules, most of which ends up in landfills – as recycling, although possible, is not a simple process as the capsule content has to be removed.
Another important factor is the cost-effectiveness: an espresso from ground coffee can cost up to 8 times less than a capsule coffee. Considering the hundreds of coffees that the average consumer and, perhaps, its family have each year, just imagine how much you can save thru the long lifespan of the machine.
If you prefer a more practical, quick and clean way to obtain an authentic espresso, our machines are ready to use both ground coffee and ESE (Easy Serving Espresso) standard pods, consisting of mono-doses of pressed coffee, with the appropriate grind and quantity, placed between two sheets of food grade filter paper, with the advantage of being more environmental-friendly than capsules.
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